Synthetic Dataset Generation Pod

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Authors

Rafaela Milagres Moreira

Rafaela is a Senior Data Engineer and Architect at Satalia and part of the WPP Research team, where she builds the data foundations that enable AI solutions to perform at scale. With 8 years in data systems and a background in Control Systems Engineering, she has worked with multiple clients across retail, mining, metallurgy, marketing, and telecom, covering data lakehouse architectures, data governance, and end-to-end system design. She also co-hosts Entre Chaves, a Brazilian software development podcast.
Ted Lappas

Ted co-leads WPP Research and serves as Head of Data Science at Satalia. He is an Assistant Professor in the Department of Marketing and Communication at the Athens University of Economics and Business. His research spans scalable algorithms for multimodal data, synthetic data generation, simulation-based verification for AI agents, and information diffusion and collective intelligence in expert networks.