We are building a community around agentic buying — bringing together agencies, publishers, platforms, technologists, researchers and commercial leaders to share experiments, to understand how AI agents may change the way media is planned, bought and governed in the industry.
How we work
Agentic buying will not be solved by one company in isolation but by the industry as a whole.
This pod creates a trusted space for the people closest to the change to learn together. We follow new tools, protocols and experiments; invite contributors to share what they are seeing; and turn early signals into practical discussion for the wider industry.
The goal is shared understanding: what is real today, what still needs work, what controls need to exist, and how agencies, advertisers, publishers and platforms can test responsibly without pushing immature risk onto the market.
