Authors
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Jael is a Data Scientist at Satalia, leveraging her physics background for a deep analytical foundation in complex systems analysis and modeling. Her experience, spanning foundational research in computational physics and a proven track record in data science consultancy, provides a unique perspective for architecting robust, scalable models in intricate environments. In Satalia’s Research Lab, she bridges scientific methodology with industrial innovation to address WPP’s most sophisticated data challenges. Her current research focuses on multimodal fusion models, aiming to improve campaign performance and pioneer state-of-the-art machine learning.
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Eirini is a Data Scientist at Satalia with a multidisciplinary background in Management Science and Computer Science. She specialises in architecting end-to-end data science solutions, leveraging a deep technical toolkit to solve complex industrial challenges across diverse sectors. Known for bridging the gap between theoretical research and scalable application, she focuses on delivering high-impact models that translate abstract data patterns into actionable strategic intelligence.
Her current research focuses on sophisticated campaign performance multimodal modelling and the development of data enrichment frameworks to maximise predictive accuracy.