{"id":2010,"date":"2026-09-10T12:22:26","date_gmt":"2026-09-10T12:22:26","guid":{"rendered":"https:\/\/cms.research.wpp.com\/?post_type=research_pod&#038;p=2010"},"modified":"2026-09-10T13:57:13","modified_gmt":"2026-09-10T13:57:13","slug":"agentic-innovation-pod","status":"publish","type":"research_pod","link":"https:\/\/cms.research.wpp.com\/?research_pod=agentic-innovation-pod","title":{"rendered":"Agentic Innovation Pod"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This pod focuses on frontier topics in the rapidly expanding domain of LLM-powered agents. Examples of topics include multi-agent communities,  collective intelligence, self-organization,  trust and reputation, information propagation, agentic governance, agent economies, agent verification and safety, and others. <\/p>\n","protected":false},"author":5,"featured_media":2014,"template":"","meta":{"_acf_changed":false,"_ppma_block_editor_authors":""},"pod_status":[{"id":4,"name":"Active","slug":"active"}],"ppma_author":[{"id":5,"display_name":"Ted Lappas","first_name":"Ted","last_name":"Lappas","nickname":"theodoros.lappas","user_nicename":"theodoros-lappas","user_email":"Theodoros.Lappas@wpp.com","biographical_info":"Ted co-leads WPP Research and serves as Head of Data Science at Satalia. He is an Assistant Professor in the Department of Marketing and Communication at the Athens University of Economics and Business. His research spans scalable algorithms for multimodal data, synthetic data generation, simulation-based verification for AI agents, and information diffusion and collective intelligence in expert networks.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/04\/pic.png","job_title":"Head of Data Science","is_lead":false,"display_as_researcher":true,"order_priority":1}],"class_list":["post-2010","research_pod","type-research_pod","status-publish","has-post-thumbnail","hentry","pod_status-active"],"acf":{"subtitle":"","about_pod":"","quarter":"Q3 2026","focus_focus":"","is_featured":true},"related_publications":[{"type":"research_feed","content_type":"article","title":"Simulation-based Verification for LLM-powered Agents","slug":"simulation-based-verification-for-llm-powered-agents","date":"2026-09-15T08:19:44+00:00","quarter":"","authors":[{"id":44,"display_name":"Maria Kalogianni","first_name":"Maria","last_name":"Kalogianni","nickname":"maria.kalogianni","user_nicename":"maria-kalogianni","user_email":"maria.kalogianni@satalia.com","biographical_info":"Maria Kalogianni is a Data Scientist at Satalia and part of the WPP Research team. She holds MSc degrees in Pure Mathematics and Big Data and Analytics, and her interests span graph representation learning, natural language processing, and deep learning. Her current work focuses on developing and evaluating AI systems that work together to support marketing decisions.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/09\/image1.png","job_title":"Data Scientist","is_lead":false,"display_as_researcher":true,"order_priority":null},{"id":21,"display_name":"Thanos Lyras","first_name":"Thanos","last_name":"Lyras","nickname":"thanos.lyras","user_nicename":"thanos-lyras","user_email":"thanos.lyras@satalia.com","biographical_info":"Thanos Lyras is a data scientist at Satalia specializing in building end-to-end AI pipelines and deploying real-world AI applications. A graduate in Computer Engineering with an MSc in Data Science, his work has led to research contributions in the fields of Big Data, AI, and database performance. Currently, he is focused on pioneering research in agentic projects, exploring the next wave of artificial intelligence.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/04\/profile_photo.png","job_title":"Data Scientist","is_lead":false,"display_as_researcher":true,"order_priority":null}]},{"type":"research_feed","content_type":"article","title":"From principles to practice: A governed multi-agent community for media campaigns","slug":"from-principles-to-practice-a-governed-multi-agent-community-for-media-campaigns","date":"2026-08-21T12:10:26+00:00","quarter":"Q3 2026","authors":[{"id":5,"display_name":"Ted Lappas","first_name":"Ted","last_name":"Lappas","nickname":"theodoros.lappas","user_nicename":"theodoros-lappas","user_email":"Theodoros.Lappas@wpp.com","biographical_info":"Ted co-leads WPP Research and serves as Head of Data Science at Satalia. He is an Assistant Professor in the Department of Marketing and Communication at the Athens University of Economics and Business. His research spans scalable algorithms for multimodal data, synthetic data generation, simulation-based verification for AI agents, and information diffusion and collective intelligence in expert networks.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/04\/pic.png","job_title":"Head of Data Science","is_lead":false,"display_as_researcher":true,"order_priority":1},{"id":8,"display_name":"Jael Freixanet","first_name":"Jael","last_name":"Freixanet","nickname":"jael.freixanet","user_nicename":"jael-freixanet","user_email":"jael.freixanet@satalia.com","biographical_info":"Jael is a Data Scientist at Satalia, leveraging her physics background for a deep analytical foundation in complex systems analysis and modelling. Her experience, spanning foundational research in computational physics and a proven track record in data science consultancy, provides a unique perspective for architecting robust, scalable models in intricate environments. In Satalia's Research Lab, she bridges scientific methodology with industrial innovation to address WPP\u2019s most sophisticated data challenges. Her current research focuses on multimodal fusion models, aiming to improve campaign performance and pioneer state-of-the-art machine learning.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/03\/jael_img.jpeg","job_title":"Data Scientist","is_lead":false,"display_as_researcher":true,"order_priority":2},{"id":7,"display_name":"Eirini Kolimatsi","first_name":"Eirini","last_name":"Kolimatsi","nickname":"eirini.kolimatsi","user_nicename":"eirini-kolimatsi","user_email":"eirini.kolimatsi@satalia.com","biographical_info":"Eirini is a Data Scientist at Satalia with a multidisciplinary background in Management Science and Computer Science. She specialises in architecting end-to-end data science solutions, leveraging a deep technical toolkit to solve complex industrial challenges across diverse sectors. Known for bridging the gap between theoretical research and scalable application, she focuses on delivering high-impact models that translate abstract data patterns into actionable strategic intelligence.\r\n\r\nHer current research focuses on sophisticated campaign performance multimodal modelling and the development of data enrichment frameworks to maximise predictive accuracy.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/03\/DSC_0100.jpg","job_title":"Data Scientist","is_lead":false,"display_as_researcher":true,"order_priority":2},{"id":10,"display_name":"Elektra Papazoglou","first_name":"Elektra","last_name":"Papazoglou","nickname":"elektra.papazoglou","user_nicename":"elektra-papazoglou","user_email":"elektra.papazoglou@satalia.com","biographical_info":"Elektra Papazoglou is a machine learning engineer at Satalia, working in the Research Lab on NLP and LLM systems. Her previous work has focused on large-scale information extraction from unstructured data, with an emphasis on combining prompt engineering and efficient fine-tuning to build methods that are both performant and practical.\r\nShe brings prior experience building production ML systems across recommendation, experimentation, and content understanding, bridging the gap between research and deployment.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/04\/image-e1776864019813.png","job_title":"Senior Data Scientist","is_lead":false,"display_as_researcher":true,"order_priority":4}]},{"type":"research_feed","content_type":"article","title":"A Research Agenda for Expert Agent Communities","slug":"a-research-agenda-for-expert-agent-communities","date":"2026-08-08T12:15:30+00:00","quarter":"Q3 2026","authors":[{"id":5,"display_name":"Ted Lappas","first_name":"Ted","last_name":"Lappas","nickname":"theodoros.lappas","user_nicename":"theodoros-lappas","user_email":"Theodoros.Lappas@wpp.com","biographical_info":"Ted co-leads WPP Research and serves as Head of Data Science at Satalia. He is an Assistant Professor in the Department of Marketing and Communication at the Athens University of Economics and Business. His research spans scalable algorithms for multimodal data, synthetic data generation, simulation-based verification for AI agents, and information diffusion and collective intelligence in expert networks.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/04\/pic.png","job_title":"Head of Data Science","is_lead":false,"display_as_researcher":true,"order_priority":1}]},{"type":"research_feed","content_type":"article","title":"Seven Principles for Agentic Governance: Freedom to Innovate, Confidence to Scale","slug":"seven-principles-for-agentic-governance-at-wpp-freedom-to-innovate-confidence-to-scale","date":"2026-08-06T13:57:02+00:00","quarter":"Q3 2026","authors":[{"id":5,"display_name":"Ted Lappas","first_name":"Ted","last_name":"Lappas","nickname":"theodoros.lappas","user_nicename":"theodoros-lappas","user_email":"Theodoros.Lappas@wpp.com","biographical_info":"Ted co-leads WPP Research and serves as Head of Data Science at Satalia. He is an Assistant Professor in the Department of Marketing and Communication at the Athens University of Economics and Business. His research spans scalable algorithms for multimodal data, synthetic data generation, simulation-based verification for AI agents, and information diffusion and collective intelligence in expert networks.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/04\/pic.png","job_title":"Head of Data Science","is_lead":false,"display_as_researcher":true,"order_priority":1}]}],"featured_image_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/09\/56aa921e-6c97-4145-84e0-15d9a8adadf8.jpg","featured_image_sizes":{"thumbnail":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/09\/56aa921e-6c97-4145-84e0-15d9a8adadf8-150x150.jpg","medium":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/09\/56aa921e-6c97-4145-84e0-15d9a8adadf8-300x169.jpg","large":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/09\/56aa921e-6c97-4145-84e0-15d9a8adadf8.jpg","full":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/09\/56aa921e-6c97-4145-84e0-15d9a8adadf8.jpg"},"_links":{"self":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_pods\/2010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_pods"}],"about":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/types\/research_pod"}],"author":[{"embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/media\/2014"}],"wp:attachment":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2010"}],"wp:term":[{"taxonomy":"pod_status","embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpod_status&post=2010"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fppma_author&post=2010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}