{"id":102,"date":"2026-03-20T12:55:26","date_gmt":"2026-03-20T12:55:26","guid":{"rendered":"https:\/\/thelab.wppresolve.com\/?post_type=research_pod&#038;p=102"},"modified":"2026-06-17T13:45:24","modified_gmt":"2026-06-17T13:45:24","slug":"ad-performance-pod","status":"publish","type":"research_pod","link":"https:\/\/cms.research.wpp.com\/?research_pod=ad-performance-pod","title":{"rendered":"Ad Performance Pod"},"content":{"rendered":"","protected":false},"author":2,"featured_media":0,"template":"","meta":{"_acf_changed":true},"pod_status":[{"id":4,"name":"Active","slug":"active"}],"ppma_author":[{"id":2,"display_name":"MIchal Koziki","first_name":"MIchal","last_name":"Kozicki","nickname":"michal.kozicki","user_nicename":"michalk","user_email":"michal.kozicki@wppmedia.com","biographical_info":"Designer","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/04\/default-1.jpg","job_title":null,"is_lead":null,"display_as_researcher":null,"order_priority":null}],"class_list":["post-102","research_pod","type-research_pod","status-publish","hentry","pod_status-active"],"acf":{"subtitle":"The core objective of this project is to move beyond traditional multimodal model training by leveraging the reasoning capabilities of Large Language Models (LLMs).","quarter":"Q1 2026","is_featured":false,"about_pod":"<p>Ad Performance is a research stream focused on this research area. It provides the context for the pod while the detailed technical walkthrough is maintained as a separate Research Output. Motivation The core objective of this project is to move beyond traditional multimodal model training by leveraging the reasoning capabilities of Large Language Models (LLMs).<\/p>\n"},"related_publications":[{"type":"research_feed","content_type":"technical-walkthrough","title":"Ad Performance Pod: Technical walkthrough","slug":"ad-performance-pod-technical-walkthrough","date":"2026-03-20T12:55:26+00:00","quarter":"Q1 2026","authors":[{"id":2,"display_name":"MIchal Koziki","first_name":"MIchal","last_name":"Kozicki","nickname":"michal.kozicki","user_nicename":"michalk","user_email":"michal.kozicki@wppmedia.com","biographical_info":"Designer","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/04\/default-1.jpg","job_title":null,"is_lead":false,"display_as_researcher":false,"order_priority":null}]}],"_links":{"self":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_pods\/102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_pods"}],"about":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/types\/research_pod"}],"author":[{"embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"wp:attachment":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=102"}],"wp:term":[{"taxonomy":"pod_status","embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fpod_status&post=102"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fppma_author&post=102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}