{"id":680,"date":"2026-03-30T15:33:33","date_gmt":"2026-03-30T15:33:33","guid":{"rendered":"https:\/\/wordpress.thelab.wppresolve.com\/?post_type=research_feed&#038;p=680"},"modified":"2026-03-31T12:57:56","modified_gmt":"2026-03-31T12:57:56","slug":"new-blog-post-8","status":"publish","type":"research_feed","link":"https:\/\/cms.research.wpp.com\/?research_feed=new-blog-post-8","title":{"rendered":"New Blog Post"},"author":12,"featured_media":0,"template":"","meta":{"_acf_changed":false},"ppma_author":[{"id":12,"display_name":"Rafaela Milagres Moreira","first_name":"Rafaela","last_name":"Milagres Moreira","nickname":"rafaela.milagres.moreira","user_nicename":"rafaela-milagres-moreira","user_email":"rafaela.milagres.moreira@satalia.com","biographical_info":"Rafaela is a Senior Data Engineer and Architect at Satalia and part of the WPP Research team, where she builds the data foundations that enable AI solutions to perform at scale. With 8 years in data systems and a background in Control Systems Engineering, she has worked with multiple clients across retail, mining, metallurgy, marketing, and telecom, covering data lakehouse architectures, data governance, and end-to-end system design. She also co-hosts Entre Chaves, a Brazilian software development podcast.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/03\/1763055749050.jpg","job_title":"Senior Data Engineer and Architect","is_lead":false,"display_as_researcher":true,"order_priority":5}],"class_list":["post-680","research_feed","type-research_feed","status-publish","hentry"],"acf":{"content":"<p><a href=\"https:\/\/research.wpp.com\/blog\/using-synthetic-data-to-train-and-stress-test-marketing-ml-models\">Using Synthetic Data to Train and Stress-Test Marketing ML Models<\/a><\/p>\n","related_pods":[647]},"research_categories":[],"content_types":[],"tags":[],"_links":{"self":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_feed\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_feed"}],"about":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/types\/research_feed"}],"author":[{"embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"acf:post":[{"embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_pods\/647"}],"wp:attachment":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=680"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fppma_author&post=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}