{"id":679,"date":"2026-03-30T15:30:03","date_gmt":"2026-03-30T15:30:03","guid":{"rendered":"https:\/\/wordpress.thelab.wppresolve.com\/?post_type=research_feed&#038;p=679"},"modified":"2026-03-31T12:58:31","modified_gmt":"2026-03-31T12:58:31","slug":"new-blog-post-7","status":"publish","type":"research_feed","link":"https:\/\/cms.research.wpp.com\/?research_feed=new-blog-post-7","title":{"rendered":"New Blog Post"},"author":12,"featured_media":0,"template":"","meta":{"_acf_changed":false},"ppma_author":[{"id":12,"display_name":"Rafaela Milagres Moreira","first_name":"Rafaela","last_name":"Milagres Moreira","nickname":"rafaela.milagres.moreira","user_nicename":"rafaela-milagres-moreira","user_email":"rafaela.milagres.moreira@satalia.com","biographical_info":"Rafaela is a Senior Data Engineer and Architect at Satalia and part of the WPP Research team, where she builds the data foundations that enable AI solutions to perform at scale. With 8 years in data systems and a background in Control Systems Engineering, she has worked with multiple clients across retail, mining, metallurgy, marketing, and telecom, covering data lakehouse architectures, data governance, and end-to-end system design. She also co-hosts Entre Chaves, a Brazilian software development podcast.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/03\/1763055749050.jpg","job_title":"Senior Data Engineer and Architect","is_lead":false,"display_as_researcher":true,"order_priority":5},{"id":7,"display_name":"Eirini Kolimatsi","first_name":"Eirini","last_name":"Kolimatsi","nickname":"eirini.kolimatsi","user_nicename":"eirini-kolimatsi","user_email":"eirini.kolimatsi@satalia.com","biographical_info":"Eirini is a Data Scientist at Satalia with a multidisciplinary background in Management Science and Computer Science. She specialises in architecting end-to-end data science solutions, leveraging a deep technical toolkit to solve complex industrial challenges across diverse sectors. Known for bridging the gap between theoretical research and scalable application, she focuses on delivering high-impact models that translate abstract data patterns into actionable strategic intelligence.\r\n\r\nHer current research focuses on sophisticated campaign performance multimodal modelling and the development of data enrichment frameworks to maximise predictive accuracy.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/03\/DSC_0100.jpg","job_title":"Data Scientist","is_lead":false,"display_as_researcher":true,"order_priority":2},{"id":8,"display_name":"Jael Freixanet","first_name":"Jael","last_name":"Freixanet","nickname":"jael.freixanet","user_nicename":"jael-freixanet","user_email":"jael.freixanet@satalia.com","biographical_info":"Jael is a Data Scientist at Satalia, leveraging her physics background for a deep analytical foundation in complex systems analysis and modeling. Her experience, spanning foundational research in computational physics and a proven track record in data science consultancy, provides a unique perspective for architecting robust, scalable models in intricate environments. In Satalia's Research Lab, she bridges scientific methodology with industrial innovation to address WPP\u2019s most sophisticated data challenges. Her current research focuses on multimodal fusion models, aiming to improve campaign performance and pioneer state-of-the-art machine learning.","avatar_url":"https:\/\/cms.research.wpp.com\/wp-content\/uploads\/2026\/03\/jael_img.jpeg","job_title":"Data Scientist","is_lead":false,"display_as_researcher":true,"order_priority":2}],"class_list":["post-679","research_feed","type-research_feed","status-publish","hentry"],"acf":{"content":"<p><a href=\"https:\/\/research.wpp.com\/blog\/the-uncharted-territory-beyond-the-known-data\">The Uncharted Territory: Beyond the Known Data<\/a><\/p>\n","related_pods":[418]},"research_categories":[],"content_types":[],"tags":[],"_links":{"self":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_feed\/679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_feed"}],"about":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/types\/research_feed"}],"author":[{"embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/users\/12"}],"acf:post":[{"embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=\/wp\/v2\/research_pods\/418"}],"wp:attachment":[{"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=679"}],"wp:term":[{"taxonomy":"author","embeddable":true,"href":"https:\/\/cms.research.wpp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fppma_author&post=679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}